This has certainly been a thing since writers of all walks of life first created their own corners on the world wide web and began producing regular, bite-sized articles called “blog posts.” But, in the last couple months, *multiple* bloggers I follow have lamented their struggle to open a new, blank post and simply write. For some, this longterm struggle finally morphs into dread (that’s the term someone used in a recent post, for real!).
I’ve been blogging for 3.5 years as of posting this, and this doesn’t generally happen to me (unless I wait ’til the day before my post goes live to start it, as I don’t do well AT ALL under pressure, but that’s more of an anxiety issue…anyways…). So, I’d like to share Retrospective Lily’s two cents. Here we go–
A major reason people experience “Blogger’s Block” (writer’s block for bloggers, if that wasn’t obvious) is because we tend to pigeon-hole ourselves. Maybe it’s a psychological thing; we NEED rules and guidelines to help us navigate our world with relative safety and self-assurance, so we sometimes, even subconciously, give ourselves unnecessary boundaries. So, allow me to ground us with a few important reminders:
- Most of our regular readers don’t care that much what we write about.
- Most of us care much more about our blogs than our readers do.
- Most of us don’t and will never generate (a large amount of) money from our blogs.
Well, that was certainly blunt and controversial. I’ll explain, then you can feel free to disagree on one or more points.
Most of us will gain followers based on how we market ourselves. For instance, a fashion blogger’s followers will likely be interested in fashion, or a Christian blogger’s followers will mostly be Christians. But, for your CORE readers–the small sliver who actually read/like/comment on most of your posts–the main appeal is YOU. The true ride-or-die supporters of your blog won’t stop reading because you deviate somewhat from your main focus.
Not everyone agrees with this; a blogging buddy of mine recently made another site to keep his personal life updates separate from his more scholarly main posts. Maybe it depends on how strict your focus is or how far you stray from that focus. But MOST bloggers will hang on to their core readers regardless of what they do because they’ve established relationships (even if they are weird, distanced ones in which we put forth whatever persona we want).
And to add to that–most of our readers care less about our blogs than we do. Shocking, I know! But we’re the ones slaving over our post ideas, editing, adding/creating images, obsessively reading it again and again. Others see our post, and most skip over it without a passing thought but a few skim it, maybe leave a like or comment, and swiftly move on with their own day and their own life. IMO, it’s silly and perhaps a bit vain to stress over what our readers want and how they’ll perceive us when we’re a tiny blip on the radar of their world.
Additionally, most of us will never make money from our blogs (aside from some chump change, if you host ads). Ignore me if you’re an author or a graphic designer or something. But most bloggers are really doing this as a hobby.
Here’s the point of my rantings: the (blogging) world is your oyster! Write what you feel. The fans you have will likely stick with you, and who knows? You might attract some more this way. Because writers flourish when they lean into passion and showcase their personality.
It’s helpful to keep a list of blog ideas that you add to on the go, and talking about yourself (life updates, something interesting that happened to you or that you observed, etc.) is a reliable back-up when your mind is blanker than a fresh, empty post. But, when I start a rough draft, I just go with the flow–which is how this ended up as a rant instead of the originally-intended, neatly-formatted list of tips.
Funny and semi-related anecdote: my fiancee has an IG account on which he posts daily with pictures of his movie room or film reviews that he writes and I edit (give @garth_riot a follow!). He recently got a comment on a post that irritated him, so he called me to complain (what are best friends for, after all?). After entertaining his rant for over half an hour, I firmly instructed him to channel his passion into a video script (he’s got a YT channel in the works). Within a couple hours, he texted me that it was three pages long and thanked me for giving him that advice.
Do you experience blogger’s block? How do you fend it off? Let me know in the comments, and thanks for reading!